Monday, April 09, 2007
The Car I Want
I love this car. Although I haven't driven it, I love the concept: "electric cars that people wants to drive".
Despite the fact I am not sure if human being should drive cars (car crashes produce 1.2 million dead every year, are the first dead cause for young people in the rich countries, etc.), I must agree that it is the best way I know to start with environment-friendly technologies in the car market. I strongly believe that in this century we should move from driving CO2 cars to habiting ambient-friendly car-like transporters. Well, the Tesla way is a good first step in the right direction.
Tesla Motors is a Silicon Valley start-up company that shares the software start-up spirit, for example, you can find Jeffrey Skoll, Larry Page and Sergei Brin among their investors.
They are targeting the sport high-end market with this Tesla Roadster (these kind of people are the only who can buy 100,000usd toys). As a second step, they will learn about their technology and provide a family sport car in a wider but still high-end market. In the long term, they will provide the "usual" car-company offer. They are also changing the standard distribution channel for cars: they will provide specialized end-user Tesla Shops. They can make this because their actual customers aren't worried about the price/feature trade-off, they are just looking for a new toy. I think this can only be a short/middle term strategy in order to encourage the Tesla brand value.
I really like their strategy, do you think it is a blue-ocean one? I think so.
Disclaimer: This post has nothing to do with user interfaces... are you sure? really? Ok, you are right ;)
Labels: Frinedly Cars, Technology, UX
